- The Employee to Entrepreneur Newsletter
- Posts
- What Are The 4 Levels Of Influence?
Learning how to influence is arguably the best skill you can develop.
As an aspiring dadpreneur, you want to be able to influence the people around you.
You also want to influence your children to do good things!
Right?
Imagine you’re a doctor.
You’re a doctor now, and your patient needs immediate treatment for a sickness they have.
BUT…
They’re afraid to get the treatment because they’ve googled it and there is a 4% chance of going blind.
As a doctor, you know that IF you don’t treat this patient, they will lose their life…
This is where the skill of SELLING and INFLUENCE comes in.
You now have to SELL this treatment to your patient and INFLUENCE them to save their life.
Make sense?
Another view on it could be this…
(Read closely)
Imagine that your child is going down the wrong path in life, maybe engaging in drug use.
You need to know how to influence them and help them stop engaging in such negative behaviors.
See…
The power of influence isn’t only necessary in sales, but necessary for anything in life.
Ok ok, you get it right?
You’re probably asking 'What are the four levels of influence?'
Level One, the FOUNDATION, refers to 'the influence of self.'
What does that mean?
The influence of self means that if you commit to getting out of bed at 6 am, you actually do it.
Similarly, if you commit to going to the gym five times a week, you follow through on that commitment.
You influence yourself.
If you can’t do this, you won’t be effective in influencing other people.
Level Two: Influence 1 to 1 (often used in sales).
This level involves influencing another person individually, in a one-on-one interaction.
You assist people in making purchasing decisions.
You influence another person.
Level Three: Influence 1 to many people.
Making content to influence a large number of individuals.
This is huge for building personal branding or creating an audience.
But can you guess the last one?
Level Four: Influence of the Masses.
Very few people ever reach this point.
This level involves influencing large groups of people, even after one's passing.
People like Martin Luther King Jr. and Gandhi were mass influencers.
It takes absolute MASTERY of influence (read: sales skills) to get to this level.
That, plus HUGE dreams.
Just imagine how many people told guys like this to “slow down” or to “be realistic.”
So, remember...
Having the ability to influence gives you the opportunity to make a tremendous impact on many lives.
Even if you don’t quite make it to a mass influencer level.
Make sure to TUNE IN for this week's podcast on Saturday (Linked down below)
This week I interview entrepreneur Josh Plicque. We talk about dealing with “failure” in entrepreneurship and the journey of self-discovery that entrepreneurship puts you on.
You don’t want to miss this one. Check it out here!:
That’s a wrap for this week!
Find everything you need to support, educate and inspire you on your journey from employee to dadpreneur, down below 👇
A community of budding entrepreneurs that I endorse: Leveraged Lifestyle
Start your own podcast leveraging what you’ve learned in this email.
You can use RiverSide.FM for vodcasts. (Like I do)
See you on the other side,
-Brendan Ryan