Alex Hormozi taught me this...

Hey, welcome!

Alex Hormozi taught me a valuable lesson…

If you're familiar with Robert Kiyosaki, the author of Rich Dad, Poor Dad, you know about his “Cashflow Quadrant.” The quadrant categorizes people into four groups:

(E) Employee

(S) Self-Employed

(B) Business Owner

(I) Investor

Kiyosaki explains how self-employed individuals pay the most taxes, whereas business owners and investors pay the least because of the government’s incentives for creating jobs.

So, what does this have to do with Alex Hormozi?

While watching Alex Hormozi’s book launch a while ago, I realized he had thousands of live viewers. 

And if you don’t know this, Alex’s style is to give everything away for free, which brings us to his Hormozi Law: "The longer you delay your ask, the bigger the ask you can make.”

You can use this “law” in your own life to a certain degree.

For example, if you want to become a fitness coach, start by working for free with friends or family in exchange for testimonials. And then gradually, take on more clients and start charging.

Now… Let's talk about the transition from employee to entrepreneur since you’re on that journey.

As an (E) Employee, your end goal is to move to the right side of the quadrant to become a (B) Business Owner.

And while some people go directly from employee to business owner, many, including myself, start with an online business like dropshipping, e-commerce, or a digital marketing agency. Then build this business until it replaces your income, where you can then transition fully and double down on the business.

With all that in mind, I want to share the real lesson that Alex Hormozi taught me:

See, let’s rewind to when Alex graduated and had a corporate job.

He left it to become a personal trainer, moving from (E) Employee to (S) Self-Employed.

This exact step was the “pivotal” step for him. (And me as well)

When I first started off, I tried to jump from employee to business owner with a lead generation agency but didn’t enjoy it. 

Once I realized it wasn’t scalable, I moved to (S) Self-Employed, similar to Alex Hormozi.

In short, the missing step from (E) employee to (S) self-employed helped me get to where I am now.

Hope you found some value in this email!