The amazing powers of tonality...

Brendan Ryan
August 06, 2023

You can either trick yourself or train yourself to master tonality.

Tonality can be trained, but many times, simply becoming more convicted will fix your tone.

But does tonality actually matter when you’re an up-and-coming entrepreneur?

Yes, it matters a lot…

When you are speaking, you want to have a powerful voice that can persuade.

Because if you don't?

People will not listen to you OR buy your product.

(Nobody talks about this when recording a VSL for instance…why?)

It’s a crucial factor in your business life.

But how do you really start mastering tonality?

Well, firstly, you want to listen actively.

Pay close attention to how successful communicators and speakers use their tone.

Listen to podcasts, speeches, and presentations, and analyze how their tone enhances their message.

This way you can sort of “copy” them.

Next, “Pause and Breathe.”

Include pauses and controlled breathing in your speech.

This helps you regulate your tone and add emphasis to key points.

And if you were stuttering and adding filler words like “um,” this will help fix it.

And emotion is the last thing…

You need to understand the emotions behind your message and express them through your tone.

Whether it's enthusiasm, empathy, or authority, let your emotions resonate in your voice.

Don’t be afraid to “overdo” it. Really lean into the emotion.

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See you on the other side,
-Brendan Ryan