He was BROKE!

In the early stages of entrepreneurship, you need to get on discovery calls and sales calls.

And I’ve made some mistakes in the past, for example, this one time when I had been going back and forth with a prospect, talking with them, building rapport, and they were flexing their income. (So I thought they had a decent income!)

Then… turns out they had one successful year where they made somewhere around $500K and now they’re broke.

So to AVOID wasting your time, here’s what you should do in a discovery call:

Make sure to ask questions that help you understand their financial situation. 

The more you know about their financial situation upfront, the better.

This way, you'll be prepared to say no if they’re broke, but you’ll also be prepared to address their financial objections much more effectively and close the deal smoothly.

A quick example of a question you could ask is:

“How would you describe your financial position right now?”

This will get the prospect to open up a bit about their financial position, and you’ll know whether they’re good to work with.

P.S. With this new information, are you ready to go out there and conquer?
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