Why The Future Belongs To Those With A Personal Brand

Author

Brendan Ryan
March 27, 2023

STORY TIME!

5 years ago I was NOT a big social media guy.

I had a Facebook and a Twitter that I used here and there but that’s about it.

Boomers trying to Facebook

I was like a Boomer Millenial. I remember thinking that a lot of the other social media channels were just PARTS of Facebook (IG was just pictures, Twitter was just the status etc. etc.)

And back then I watched and followed various influencers especially on YouTube.

I’d buy their books and attend their conferences when they had them…and I loved it.

But it wasn’t until I started on my OWN entrepreneurial journey that I realized just how powerful those platforms are.

One day I looked at my credit card statement and saw the courses I had bought from content creators that month.

Then it finally hit me. I need to CREATE content. Not consume it.

How easy is it to launch a book when you already have 200K people following you? How easy is to launch….anything?

Pretty easy right?

Once I had that “aha” moment I started investing heavily in content creation and I’m really glad I did. It’s a lot of fun.

But when I was recording the latest episode of the Employee to Entrepreneur Podcast my guest mentioned something that gave me an even GREATER lightbulb moment.

Before I tell you what is though I need to explain a bit of context.

It’s generally accepted that modern day America is a LOW trust society. People trust their friends and family but distrust strangers heavily.

What does a personal brand do? It builds trust and rapport with your followers.

Secondly, there’s something called Zuckerberg’s Law (yes that Zuckerberg) that states that the amount of content being produced each year is doubling. That means it’s going up exponentially.

Why am I telling you this? Because it means that gaining peoples attention via social media is getting MUCH harder….FAST.

If you started creating content 10 years ago it was relatively easy. Now it’s somewhat challenging. In the very near future it will be damn near impossible to get traction.

(so if you needed a kick in the pants to get started, here it is)

One of the world’ best entrepreneurs on this very topic.

Alex is 100% correct.

To break it down for you:

  • We live in a VERY low trust society.

  • Personal brands build trust with your audience.

  • Soon it will be next to impossible to create a personal brand.

  • Business is built on trust. If people don’t know you they can’t trust you. If they can’t trust you they won’t buy from you.

So what does that mean for the value of a personal brand? It means it’s literally invaluable.

If you’ve been thinking about getting started building your own brand, DO IT! Please reach out to me. DM me on social media and I’ll be glad to help you get started.

In The Internet News

  • Facebook reels got a 90 second upgrade. If you’re sleeping on Facebook reels, don’t! I just recently started posting there and they get lots of engagement.

  • Google looks to compete with ChatGPT with Bard. My latest reel (posted today) is about this.

  • Spotify gets in on the Stories trend.

Links

Follow me on social media:

Website: https://www.brendanryan.co

Facebook: https://www.facebook.com/profile.php?id=100086011735800

A fantastic community of budding entrepreneurs that I endorse: Leveraged Lifestyle
https://l.linklyhq.com/l/1hQ8f

Start your own podcast! I use Riverside.fm for my videos.
https://l.linklyhq.com/l/1hQ8b

Go out there and build your dream. The world needs more entrepreneurs because entrepreneurs solve problems and Lord knows we have enough of those.

So do it. Join me and make the transition from Employee to Entrepreneur and I’ll see you on the other side.