HOT TAKE - You have a marketing problem!

If you’re getting on calls and you hear “I just want to hear what you guys do..” OFTEN.

That’s a marketing problem (If it happens often.)

And you might be wondering: “How can I solve this problem?”

Well, first off - I don’t think there’s a chance of eliminating it completely.

Because there will always be that one guy.

But the solution to this is…

Make it harder to book a call.

Only show the form after they’ve finished watching the VSL.

And you have to make it obvious that the form is for applying, and not for getting free information or strategy sessions.

Because if they’re so far up the funnel, and they still can’t tell what your USP is, it's a problem. 

And in the past, I’ve seen some offers where the prospect confused it with another company, which is not good.

This approach usually leads to needing multiple calls to close the deal.

And without a way to motivate them for the second call, it's tough.

So make it harder to book a call, like I mentioned up above, and go crush it!