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How this will help you close more clients...
Welcome, Dadpreneur!
Have you ever noticed that the happier you are, the more likely you are to close deals?
Let me explain…
You've sent tons of DMs and made countless cold calls, and after days and weeks of doing so, a prospect finally shows interest.
After a bit of texting back and forth, you and your prospect arrange a sales call, and you can't wait!
You're happy because you're about to close a client.
But wait…
What do you do on a sales call?
That's exactly what I'm going to tell you about now…
Imagine this:
You're on the sales call with your prospect, how do you act?
Now, it's not about being overly 'nice' or excessively friendly.
At all.
It's about the genuine energy you radiate.
The truth is, prospects can really pick up on your vibe.
And so, the happier you are, the higher the likelihood you'll close.
And if you're miserable…
Well, you'll most likely struggle.
Prospects will pick up on your vibe.
Now, here's another very important aspect of a sales call to consider, and that is:
Avoid Coming Across As Desperate
When interacting with a prospect who seems unsure or hesitant, it's extremely important to resist the urge to push them too hard.
Because if you do...
Well, you will most likely find yourself in a situation like this:

(Especially if they’re very hesitant)
So instead, give them space to express their concerns or reservations.
Don't be afraid to pull back from your prospect!
Imagine this scenario:
You get on a call with them, and you talk back and forth about the service or skill you're selling.
However, out of nowhere, you suddenly stop feeling confident, and you can feel hesitation creeping up…
Now guess what!
Your prospect seems hesitant, and now you can also sense some resistance.
What do you do?
Rather than becoming pushy, you can calmly respond by saying:
“Cool, so it doesn't sound like the value is there for you. Maybe this isn't for you.”
Because most people are going to say, “No, no, the value is there, it's just blah blah.”
Pulling back instead of being pushy can make a big change on a sales call.
And not only does this approach allow the prospect to reflect on their own needs, but it may even prompt them to sell YOU on the value proposition.
Let them sell you…
Also, remember to tune in to my podcast with Justin Schmidt where we go over our simple formula for success and never giving up…
That’s a wrap for this week!
Find everything you need to support, educate and inspire you on your journey from employee to dadpreneur, down below 👇
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Start your own podcast leveraging what you’ve learned in this email.
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See you on the other side,
-Brendan Ryan